Ultra Premium Hojicha 100g

Matcha tastes grassy, creamy and has a savoury umami flavour, with a slight bitterness because shade-grown leaves are steamed and stone-ground into a powder.

Hojicha tastes warm, toasty, nutty and slightly caramel-like because the leaves or stems are roasted at high heat, reducing bitterness and caffeine.

When shopping online, firstly look for matcha that clearly lists a specific Japanese growing region (such as Yame), not just “Product of Japan.”  

Colour: Premium matcha has a vibrant, bright emerald green, indicative of careful shade-growing process. Avoid products that appear dull, yellowish, or olive green, as this signals lower quality, older stock or improper processing/storage. 

Aroma & Taste: Quality matcha has a fresh, grassy aroma with natural sweetness and a rich umami flavour. Strong bitterness, harshness or musty notes are signs of poor quality.  

Price: High-quality ceremonial matcha is a labour-intensive product, so the price will reflect this. Be wary of very inexpensive options, as they are likely lower-grade or blended with fillers. Expect to pay a premium price, typically between $30 and $65AUD for 30-40g. 

Packaging: Matcha is sensitive to light, air and moisture. Premium products are always sold in opaque, airtight containers, like tins or vacuum-sealed foil pouches to maintain ultimate freshness. Avoid transparent packaging. 

Ceremonial matcha and culinary matcha mainly differ in quality, colour and intended purpose.  

Ceremonial grade matcha is the highest quality, think bright green, naturally sweet and rich in umami - designed to be enjoyed on its own.   

• Quality: Highest grade, made from the youngest, first-harvest leaves 
• Colour: Bright, vibrant, emerald green 
• Flavour: Smooth, naturally sweet, rich in umami (savory tones), minimal bitterness (high L-theanine)  
• Use: Sipped plain as tea (usucha/koicha) in traditional Japanese tea ceremonies 

Culinary grade has a stronger, more earthy and slightly bitter flavour, making it ideal for lattes, smoothies and baking where it blends better with other ingredients.  

• Quality: Lower grade which uses slightly older leaves or later harvests  
• Colour: Less vibrant, can be duller or yellowish green 
• Flavour: More bitter/earthy (less theanine) 
• Use: Baking, cooking, smoothies, dessert-style cafe matcha lattes, and other recipes where its flavour needs to stand out  

In short, ceremonial is best for sipping, while culinary is made for cooking and mixing. 

We believe in high quality, which is why we only offer the highest-grade ceremonial matcha and do not sell culinary-grade matcha.

The best way to enjoy Enjoy Mimi’s Ultra Premium Ceremonial Matcha is to prepare it simply with hot (not boiling) water and whisk until smooth and frothy, allowing you to fully experience its natural sweetness, smooth texture, and delicate flavour without any additives. 

Perfectly balanced and full-bodied, our matcha offers a smooth texture, rich flavour and natural sweetness. Enjoy it warm or iced, paired with your favourite milk—or simply whisked traditionally as usucha for a pure matcha experience. 

🍵 For a typical matcha latte: Use approximately 3-6g (about 1-2 teaspoons) of matcha powder, adjusting to your preferred strength. Whisk with 40-80ml of hot (not boiling) water, then combine with your milk of choice.

🧊 Iced matcha lattes typically use around 4-5g of matcha, with extra milk and ice for a smoother, more refreshing finish.

🍬 Sweetness preference: Of course, added sweetness is optional ;) Sweeten to taste using your choice of sweetener (such as sugar, honey, fruit or flavoured syrup) to complement the natural flavour of your matcha.

At the end of the day, it’s all about how you enjoy your matcha!

No, green tea powder isn't always matcha; matcha is a specific, high-quality type of powdered green tea made from shade-grown leaves (tencha) that are stone-ground into an extremely fine powder. "Green tea powder" can be any ground green tea, often lower quality, from sun-grown leaves (like sencha) with stems and veins included, resulting in a duller coloured powder and often a sharper and bitter taste.  

We ship Australia-wide!

All orders are packed and dispatched from Perth, Western Australia.

Standard shipping = $10AUD Australia-wide

Express shipping = $15AUD Australia-wide

Keep an eye out on your emails, you will receive a confirmation email with your Australia Post tracking information once your order has been dispatched.

Please allow 1-2 business days for processing.